Sports psychology performance: Coaching Certification  - sports psychologist Dr. JoAnn Dahlkoetter

Performance Sports Psychology Coach Certification Training Video – Become Certified – Create Your Peak Performance Practice Today! * Build your Thriving Practice * Attract High Paying Clients * Do what you are Passionate About For questions or support or to apply – Contact our Office: Phone: (650) 654-5500 Email:


* Would you like to create a Successful Practice or Business in Peak Performance Coaching or Sports Psychology?
* Would you like to work with athletes of all ability levels including Professional or Olympic athletes?
* Would you like to make a strong, financially secure income doing what you have are passionate about?

Become a Certified Performance Edge Coaching Professional

Enhance Your Coaching Skills or Professional Practice
Join us! Dr. JoAnn Dahlkoetter’s PECI Certification Program!

Performance Edge Coaching International
Certification / Mentorship Program

If you would like to build a successful practice working with athletes or fitness oriented clients at many levels, who are motivated, intelligent, and inspiring, or you want to maximize your clients’ and athletes’ potential, or if you would like to move into the area of performance coaching/sports psychology, you may have the opportunity to become a Performance Edge Coach!

You will be personally trained by one of the world’s leading Sports Psychologists from Stanford, with several Olympic Gold Medalist clients who has worked on-site at the last 4 Olympic Games, as a Licensed Clinical Psychologist. You will learn how to work behind the scenes in preparation for major competitions and for athletes at all levels.

Performance Edge Coaching Professional Certification provides powerful strategies to give athletes a leading edge for consistently improving their performance. Our program offers a broad spectrum of exclusive benefits:

What are the Unique Advantages of PECI Certification/Mentoring?

• Customized program for your professional practice
• Distance Learning, Self-paced via Teleconference, Video Training, Email, and Web
• Accessibility: 1-on-1 consultations with Dr. JoAnn Dahlkoetter (Available for only 3 starting candidates in Aug-Sept 2010)
• You learn how to build a lucrative career adding Performance Edge Coaching to your business
• Conference Q and A calls – Get your individual questions answered
• Practical applied sport psychology techniques you can use right away

• Training in MARKETING your BUSINESS – building a successful practice
• A step-by-step program which you can begin using with your clients
• Access to case studies where Dr. JoAnn is working with a live client
• You can start or continue building your practice after only 3 months of study
• You can incorporate the PECI skills as an extension of your current practice or business

“Dr. JoAnn, You have a level of experience, that’s palpable and easy for athletes to understand. Your presence and your enthusiasm are very contagious. You make learning fun. It’s easy to incorporate your Performance Edge techniques with my clients and athletes. This is a great way to go about the practice of sports psychology, which compliments my personality and allows me to build my Peak Performance practice quickly.”

Dr. Nick Garcia – Certified Performance Edge Coaching Professional, Graduate

One Key PECI Training Module that is Missing in Most Programs

HIGH PAYING CLIENTS – Attracting them to Your Practice

Creating ways for them to find you
How to attract them
How to move them into your practice
How to get them to your first session
How to keep them long-term
How they can refer other high paying clients to you
Creating an endless stream of high paying clients

As you are personally trained by Performance Edge coach and sports psychologist Dr. JoAnn Dahlkoetter, the PECI certification program will offer you the
the ability to skillfully and effectively work with high paying clients and all levels using techniques that work and are supported by real life results and are empirically researched.

Our comprehensive and in-depth programs are offered in two formats:

• One-on-One certification (in person or via the phone)
• Group teleclasses certification (tele-conference technology)

How does the PECI Program Work?

To be trained as a Certified Performance Edge Coaching Professional (PECP), takes 12 weeks for level one, or an additional 12 weeks for level 2 if would like to do advanced level training. We will meet once a week for a telephone consultation. In addition to weekly learning sessions, there will be approximately 15-25 hours of homework assignments, which include reading materials, client/athlete evaluations and application of skills based upon actual client/athlete situations

During this program, you will work with real athletes, receive case studies, get hands-on experience in dealing with real-life challenges and receive written articles, assessments, and develop treatment plans to ensure that you have the tools necessary to be an effective Performance edge coach.

By the end of the program, (when you have completed all requirements for graduation, (including passing the certification essay exam,) you will receive a certification from Performance Edge Coaching International as a certified Performance Edge Coaching Professional and will be able to use the PECP title and certification seal and earn a listing for clients referrals on as a certified PECP.

What Tools and Techniques will I have Access to?

• YPE Comprehensive Learning System – A Step-by Step Coaching Training Program
• How to do Your Performance Edge Coaching with a variety of client types
• How to apply YPE coaching techniques to Enhance your Practice or Business
• Performance Edge assessment tools
• Use of Dr. JoAnn’s Athlete’s Profile to help you identify an athlete’s or team’s mental game strengths and weaknesses
• The YPE workbook including exercises to teach you how to identify athlete roadblocks and obstacles that influence performance,
develop mental skills, and improve teamwork and communication
• 12 real-life case studies focusing on a various challenges in sports psychology and Dr. JoAnn’s coaching for each athlete
• Marketing tools
• Business building tools
• Performance Edge Templates for every part of your business
• Checklists for tracking goals, client homework, and assessments
• Specific handouts for coaching with the Your Performance Edge method
• Training on Speaking at seminars to gain new client referrals
• A binder of YPE articles
• Client session forms
• Post-Event assessments
• Examples of pre-program questionnaires you can use before you give a seminar
• A list of books, audios, and other resources you can purchase to enhance your mental game coaching knowledge
• A subscription to site with all member benefits

What are the Requirements to Get Started?

• Experience as a coach, therapist, athlete, or trainer in your area of expertise; or advanced degree in psychology or counseling psychology;
Personal understanding of the psychological demands of your sport
• A desire to learn about Your Performance Edge and sports psychology coaching
• Ability to utilize and apply what you learn to real-life sport situations
• Have access to individual clients, athletes, or a colleague or a team you can work with or train
• Good communication skills

What are the Benefits once I am Certified?

When you achieve the high level of PECI Certified Performance Edge Coach
you will be entitled to these benefits and services each year you maintain PECI certification

(This is a $7500 value)

REFERRALS: A listing on as a Certified Performance Edge Coaching Professional in which you are eligible to receive referrals for clients and speaking engagements in your area of expertise. Active referrals of interested individuals searching for a Certified PECP Coach – available through the PECI website

CREDENTIALS: Certificate of completion as a Certified PECP Coach

SUPPORT – CONTINUING ED: Ongoing support and tips through our website, to provide continuing education, keys on trends and advice on implementation of coaching in difficult situations

ACCESS to ONGOING RESOURCES: to Dr. JoAnn for questions via email on coaching questions, and discounts on our Performance edge tools, resources, and more

AFFILIATES: The right to become an Affiliate and make a consistent income by providing the Performance Edge products to your clients

LICENSE to ADVERTISE: Right to advertise as an PECP certified coach

LOGO: Right to use proprietary and copyrighted PECP Certified Performance Edge Practitioner logos on your web site and letterhead designating you as an PECP-Certified Coach in good standing

RE-CERTIFICATION – To maintain PECI certification, and the privileges that come with PECI certification, PECI certification participants are required to pay an annual PECI recertification renewal fee ($99 annual fee), which includes ongoing updates with the latest information and trends in the field.

And many more benefits to come!

What Practical skills will I Learn in this Program?

How to do Performance Edge Coaching
How to build a thriving practice in sports psychology
How to attract an endless stream of ideal clients
How to market your practice and make a consistent lucrative income
How to be a successful coach and sports psychology consultant

Plus, when you trained as a Certified Performance Edge Coaching Professional (PECP), you’ll learn to master the latest strategies you can use to help athletes increase energy and productivity, build confidence; maintain focus; increase team cooperation; improve communication skills; and maximize performance.

What about the Tougher issues that I may face in my practice?

In this mentorship program you will have all the necessary techniques and experience needed to enhance teams or individual athletes at any level of competition – including the junior, high school, college or professional, and adults who want to improve their lifetime fitness. For example you’ll learn about:

GOALS: How to determine truly realistic goals for each athlete
ASSESSMENT: How to decide what types of techniques work best with certain athletes
PERFORMANCE: Dealing with slumps, injuries, and bad performances
ANXIETY: 5 ways to handle “choking” or a lack of concentration.
COACHES: How to work with difficult coaches
ENERGY: How to gauge the right pre-event energy level for your athlete
VISUALIZE: 7 guidelines for effective mental imagery
TEAMS: How to deal with team dynamics
EMOTIONS: How to work with athletes that have deeper personal issues (anxiety, etc.)
EATING: What to do with athletes who have an eating disorder
EVALUATION: How to evaluate progress in your athlete’s performance

What Specific Components and Topics will I Learn and Practice?

The curriculum is customized within each PECI certification level according to the needs of each student. The Performance Edge principles and techniques in the YPE book will be explored in greater depth, emphasizing how to deliver each of these techniques effectively to clients to promote better performance, health, satisfaction, and faster recovery. You’ll learn the YPE method which can be adapted to your own coaching style for your particular client population.

Introduction to The Your Performance Edge Method
Performance Edge Model of Coaching
Ethics and Professional Standards
Performance Edge Assessments
Performance Edge Tools and Resources
Building and Marketing your Successful Practice
Attracting a Consistent Flow of High Quality, Well-paying clients to your business
Creating the Healthy, Well-Balanced Lifestyle for yourself as a Professional

You will learn techniques to coach your clients with these specific areas:


Journey to Excellence
Performance Edge Principles
Creating an Inner Desire
Olympic Thinking: An Inside View


Mindfulness: Conscious Breathing and Relaxation
Positive Imagery: Visualize to Energize
Power Words: Language for Success
Visionary Goals: Tools for Motivation


Confidence Boost and Self-Image Building
Concentration: Focusing Your Energies
Belief in Yourself: Managing Your Inner Critic
Secrets from top CEO’s and Olympians


Understanding Performance Anxiety
Dealing with Pain and Negative Energy
Embracing the Challenge: Putting it All Together
Lessons in Excellence: Losing and Learning
Preventing Performance Slumps, Injuries, & Burnout


Listening to the Wisdom of the Body
Healing Mental and Physical Wounds
Managing Difficult Emotions
Active Women: Body Image and Weight Issues


Creating Balance in Your Life
Nutrition for Optimal Performance
Attitude Adjustment in the Aging Process
Putting Performance in Perspective: Positive Coaching
Fitness and Sports as a Metaphor for Life

What will I walk away with?

• Identify challenges affecting an athlete’s performance
• Communicate effectively with athletes by asking the right questions
• Administer and interpret athlete assessments
• Determine strengths and weaknesses of athletes
• Develop a Performance Edge coaching plan for individual athletes and teams
• Deliver one-hour seminars to teams on achieving peak performance
• Integrate Performance Edge skills into an athlete’s regular training routine

What are the Options & Fees?

• One-on-One Certification program: $997.00 US per month for 3 months – Beginning Sept. 1, 2010
Price will increase for individual program to $7,000 total Oct 1, 2010
• Teleclass Group Certification Program: $4000.00 US – Beginning Oct 1, 2010
• Get started now! Complete an application and submit application and resume to

Is there a Guarantee?

Our program has 100% money back guarantee for the first 30 days. We want to make sure you are well-trained and successful.
We stand behind our program and will do everything possible to get you to your goals.

For questions or support or to apply – Contact our Office: and Fill out our Application Below (no fee to apply)

Performance Edge Coaching International
Dr. JoAnn Dahlkoetter – Sports Psychology Expert and Performance Coach
Author of Your Performing Edge
Telephone: (650) 654-5500

    Welcome to our program application, your first step to becoming a Professional Performing Edge Coach. Please complete the application below for consideration of acceptance into the Performing Edge Coaching Professional (PECP) certification program. We will contact you within 24 hours for a brief 15 min. phone interview. Applicants will be notified of acceptance into the program and then will be asked to complete the enrollment form for the program. If you have any questions, feel free to contact us at 650-654-5500.


    , (All times are PST)

    Performance Edge Coaching International
    3341 Brittan Ave., Suite #10
    San Carlos, CA 94070